The Discount
By Brian Passell, Ph.D. · September 8, 2026
The value of your practice is being discounted.
It is not discounted due to a low number of procedures performed or the poor reputation of your practice. It is discounted due to the fact that you are physically in every single treatment room.
Since you are in every treatment room, the potential for growth in your practice has been limited. Adding an additional location would require you to work even harder and have less time off. Scaling your practice will cause burn-out.
In summary, your ability to grow your practice is directly proportional to how much time you spend on treatment, how much energy you have left after treating patients all day long and how many hours you are willing to dedicate to patient care.
A practice where you need to be present to treat patients will have a valuation of approximately three to four times the amount of the revenue generated by the practice.
Growth potential is also limited.
A practice where you do not need to be present to treat patients has a valuation of approximately eight to ten times the amount of the revenue generated by the practice.
In addition to providing you with more flexibility in terms of where and when you practice, the higher multiple also allows you to realize the full potential of your practice and ultimately increase your earnings.
You build this multiple one associate at a time.
- #dentist
- #associate
- #dental

